Youssef Allam had a vision

Youssef Allam’s corporate social responsibility (CSR) to provide a better living for society

Youssef Allam Group was incorporated during the past century over a set of pillars; as the Group was established based on making profit similar to any economic institution while preserving the environment and developing society. Such pillars continued to pass down through the subsequent generations of the Group embracing the notion of the late Youssef Bek Allam in his interest in all societal aspects besides to the profit factor. On this basis, the Club Foot project was launched between Rotary El-Shorouk Club and Youssef Allam Group; which is one of the society-based initiatives of Youssef Allam Group that aims for the provision of necessary support and care to children with clubfoot condition, which is a congenital condition causing a twist of foot at birth that deprives the child from playing or even walking.

In the light of the Group’s societal standards compatibility with the third objective under the UN Sustainable Development Goals “good health and well-being”, the project’s concept initiated, as the members of Rotary El-Shorouk Club were keen to study clubfoot treatment importance that affects the life of many children in Egypt.

Objectives & Vision:

The project aims at achieving several key objectives that are upheld by Youssef Allam Group, which include:

1- Provision of the necessary treatment: Providing appropriate physiotherapy to children with clubfoot through the provision of shoes, splints, physiotherapy, surgical operations, if needed.

2- Awareness and Education: Disseminating awareness regarding the clubfoot condition among families and local community, as well as providing them with the needed education regarding the importance of early treatment and knowing how to identify the relevant symptoms.

3- Training medical cadres: Organizing training courses for local medical cadres for ensuring the provision of effective and sustainable medical care for children with clubfoot condition.

4- Psycho-social support: Providing psychosocial support for children and their families for helping them overcome challenges associated to that condition.

Activities and Events:

In line with Youssef Allam Group’s commitment to support the local society and achieve sustainable development through participating with Rotary El-Shorouk Club, a cooperation protocol was signed with Al-Azhar University in the presence of Dr. Mohamed Fekry Khedr, Vice-President of Al-Azhar University, Girls Branch, and supervised by Dr. Mahmoud Seddik, Vice-President of Al-Azhar University for post-graduate studies and researches, and general supervisor on university hospital sector for clinic duties and reception of cases thereat. The previously mentioned protocol includes supporting (clubfoot treatment unit) at Al-Zahraa University Hospital, which was incorporated in 2003, as the first clinic to provide special shoes for treating children with clubfoot condition at no cost, and in cooperation with an American institution namely “Miracle Feet” that cares to provide treatment for children with clubfoot condition. Clubfoot unit’s doctors at Al-Zahraa Hospital, Orthopedics section, assume their duties pertaining to the provision of medical service to newborns up to 4 years old at no cost until a complete recovery and attaining a natural foot.

The project aims at treating 108 cases throughout the first year thereof, since a two-year period has been specified for pursuing with such treatments. An actual training was initiated to Al-Azhar University doctors by experts from Miracle Feet International Institution, and Dr. Yasser El-Batrawy, Professor of Orthopedics Surgery and Unit Head of Orthotic and Orthopedic lengthening at Al-Azhar University. Such activities include the following: -

1- Free clinics: Establishing free clinics in various areas for the provision of examination and diagnosis of children with clubfoot condition.

2- Educational workshops: Conducting workshops for families and society for educating them with clubfoot and methods of dealing with it.

3- Training medical cadres: Organizing training courses for doctors and nurses to improve their skills in treating children with clubfoot condition.

4- Educational events: Organizing educational events such as conferences and seminars for awareness- raising pertaining to clubfoot condition, and highlighting the importance of early treatment thereof.

The project commenced under the leadership of Mr. Rafaat Refila, Rotary El-Shorouk President, then continued to go on under the leadership of Ms. Zainab Diaa El-Din, current President, in cooperation with Miracle Feet Institution and Youssef Allam Group, which provided experts for obtaining approvals from the Ministry of Health, Customs Clearance and Stocking.

Clubfoot project is deemed an exemplary in the charitable and humanitarian work, as it underlines the importance of partnership and cooperation among organizations for achieving common objectives that serve the interest of society. Owing to this project, many children will be able to overcome clubfoot challenges and can lead a normal life, which enhances the importance of continuing these efforts and expansion thereof in the future.

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Corporate Social Responsibility
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White Cane Safety Day for people with disabilities of Beni Suef

In the celebration of White Cane Safety Day for people with

disabilities of Beni Suef.

Mansour Hassan:

Supporting people with special needs increases the level

of determination andwill they have.

Sabreen Gamil:

We need faith that we are strong and we will be stronger with

your faith in us.

Faculty of Science with Special needs, Beni Suef, organized in cooperation withthe community service sector, The environment development, the disabilitychallengers and the Youssef Allam Group.


A special celebration of the International Day of White Cane Safety Dayattended by Dr. Mansour Hassan, the University President, Dr. Badr Nabih, VicePresident of the University for Community Service sector, and Dr. HananSuleiman, Dean of Faculty of Science. With the participation of Blind FootballEgypt team (a five side team).

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THE MOBILE CLINICS - THE BRITISH UNIVERSITY

The opening of treatments convoys project in Dentistry College in British University in Egypt. Within the framework of treatment convoys project in Dentistry College in British University in Egypt; Youssef Allam group specialized in Dental sector with cooperation of many entities as the BUE, Zamalek Rotary Club, Housing & Development Bank and Global Telecom has opened a project for Special Medical Service as well as taking a part in preparing a mobile medical unit. The project attended by:
Mr. Professor Dr. Ahmed Hamad, the British University president. Mr. Professor Dr. Tarek Abbas, Dean of Dentistry College in BUE. Youssef Allam participated with its experience in technical support to the project, designing the mobile clinics, importing devices and providing training. The college aims for making a wide renaissance at all levels environmental and social ones. The group also seeks to provide special medical services to unable classes. The BUE gives special thanks to all entities who participated in this good deed for their cooperation in preparing and offering the clinic. The entities are: Zamalek Rotary Club, Housing &
Development Bank, Global Telecom And Youssef Allam Group for medical solutions.

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MAGDY YACOUB HEART FOUNDATION

Participate in funding the new international medical center in Aswan,
creating a biomedical knowledge base to be exported to the world at large.
Offer Technical support for Esaote medical equipment.
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PAPER RECYCLING WITH RESALA ASSOCIATION

At Papyrus Paper Factory At Head Quarters Therecycling program is in affiliation with Resala Association Recycled paper issold; proceeds are donated to orphan children. Through this affiliation,Youssef Allam Group supports the human cause as well as the environment inEgypt.
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YOUSSEF ALLAM DESIGN COMPETITION - HELWAN UNIVERSITY

The competition aims to motivate Print Media students in stretching their learning capabilities while fulfilling the real market demands. The first design competition was held in the year 2000 in Print Media section, faculty of Applied Arts, Helwan University. The winning team was awarded a trip to Heidelberg to watch live demo of state-of-the-art printing machines. In the year, this competition was revived,  with focus on integrated campaign. Youssef Allam Group ended up sending two teams to Drupa 2012 as winning teams, for their outstanding submissions. At Drupa, a tour and live demo of Heidelberg printing machine was set for the was set for the winners as well as meeting with Heidelberg senior management.
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CAREER WEEKEND

German University in Cairo Nov-2012
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Teachers Forum seminar 2012 - PMAC

Teachers Forum seminar, held at PMAC, aims at providing instructors in the field of print media with    up-to-date information about modern printing technologies, techniques and trends. It is conducted by a professional instructor from Heidelberg, who is originally trained as a print media designer and worked in the publishing industry for several years.
“The seminar exceeded my expectations and it was really beneficial” Dr. Mona Abo Tabl, head of Print Media section, Helwan University.
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A SUCCESS STORY BETWEEN HEIDELBERG AND THE AFRICAN
HOUSE FOR PRINTING THE GLORIOUS QUR'AN.
Aiming to solve the problem of the large deficit in copying the Glorious Qur'an in Africa, African House for Printing the Glorious Qur'an signed a contract with Heidelberg in North Africa, Sudan to buy the latest printing machine in the world Offset SX102-4-P. This event was
attended by the ambassador of Qatar/ Rashed bin Abdulrahman Alnaimi and
the Adviser of the Minister of Endowment in Qatar Dr. Kalifah bin Jasim Alkwari; and Dr. Hamzah Alshaikh Mohamed Salen as a representative of African House for Printing the Glorious Qur'an; and Eng. Adel Allam as the only representative of Heidelberg in North and East Africa. The Qatari ambassador in Sudan, Rashed bin Abdulrahman Alnaimi said during the signing protocol that the machine will increase the production. He also confirmed that Qatar is highly concerned with
supporting Sudan in all fields hoping the continuity of cooperation between the two countries. The African House for Printing the Glorious Qur'an is an international charitable organization established in 1994 contributing to the service of Holy Qur'an, printing and providing it to millions of Muslims in Africa. The House was opened in 2001 in Sudan for its geographical location and history in Africa. "The printing machine was a dream for the house as it will increase the production to reach three million Holy Qur'an in the year to be spread in African that is in an urgent need of it" The managing director of The African House for Printing the Glorious Qur'an Dr. Hamza AL Shaikh Mohamed
Saleh assured that the advanced level of Heidelberg machine gives the house high printing power that enables coping with increased demands of the Holy Qur'an in Africa. From his side, Eng. Adel Allam has undertaken to continue
supporting the house in technical, training and maintenance sides; and standing alongside with the house in providing new printing machines promising with more cooperation in the future through the company's branch in Sudan under the management of Eng.
Osama Ashour.
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